Milestone-match campaign: Scott Pendlebury 400 games
It's rare that an AFL player reaches the milestone of 400 games. To celebrate Scott Pendlebury's achievement, I created a campaign that went beyond a simple match-day graphic for social media – one that can be rolled out across the city and multiple channels in the week leading into the match.
The design involves a custom logo and design elements inspired by the Collingwood legend's well-known love of basketball. His two sporting passions merge into a gritty, urban concept than stands out from the pack.
My Work
Immersive digital storytelling:
The University of Queensland
I have played a principal role in positioning UQ as a leader in immersive digital storytelling.
In 2025, my design that celebrated 40 years of UQ's iconic Great Court Race was named as the Best Visual Higher Education Story at the annual Shorthand Best Visual Story awards.
You can view a selection of my immersive digital story designs via the links below:
Chasing history: celebrating 40 years of the Great Court Race
Bring on the world: Women's World Cup poised to change the sporting landscape
Match-day graphics:
Instagram
Cronulla Sharks 2024 finals campaign
These match-day graphics go further than providing key information about the game. The designs tell a story about who and where the Sharks are playing – and the boarder impact of the occasion for the team and fans – with carefully considered background art and creative textures.
Collingwood Football Club
This combination of match-day and milestone graphics highlight the importance of storytelling in sports design to capture emotion and engage the fans to bring them along for the ride.
Magazine design:
The University of Queensland
I worked as the editor of UQ's alumni magazine Contact for almost a decade, writing and designing feature articles that celebrated the success of alumni, students and researchers through compelling visual storytelling.
These designs aim to capture the heroes in action, highlighting their outstanding achievements through stunning photography, impactful typography and clean layouts following the University's brand guidelines.
Brand identity:
Im Balanced kinesiology
Im Balanced is a kinesiology and mind-body medicine business based in Melbourne.
It provides a personalised-care approach to allow clients to work through the challenges that are holding them back from living a balanced life.
The brand identity I designed for Im Balanced is centred around the values of Balance, Self-care and Freedom and aims to create a calm and grounded aesthetic.
