My Work
The Last Dance: handmade
The brief
Design a movie/theatre poster,
book cover or record cover of your choice, exploring design principles, colour theory, lateral thinking and typography away from the influence of the computer.
The solution
The Nike Air Jordan 1 is one of the most recognisable shoes on the planet. This 3D collage aims to maintain the iconic aesthetic of the shoe, using images to highlight the underlying themes and layers of the The Last Dance documentary series.
Conte de Fées: brand identity
The brief
French actor Guillaume Marini fell in love with the historic Parisian district of Montmartre and has decided to transform an abandoned townhouse into a 10-room hotel. He has requested a brand identity design ahead of the development.
The solution
Montmartre is known for its cobbled streets, rustic features and art scene. This brand identity highlights the district’s romantic atmosphere and rustic features, which resemble a scene from a fairy-tale book. The name of the hotel is Conte de Fées, which translates to 'fairy tale' in French.
Runner's high: magazine article
The brief
Surfing magazine STAB has created an offshoot publication called CHASE, focusing on real stories around the mentality, future and culture of sport. Design an article for the first issue about those who are exploring the limits of their sport.
The solution
The article tells of the mental and physical challenges of running, while exploring what it takes to push yourself to your limits. The design aims to capture the raw and spiritual nature of running in its purist form.
Aero: packaging
The brief
Choose a product and corresponding demographic and design boutique packaging for that product. It is to be of good quality
and sold to a niche market who will desire something a little different.
The solution
Shaving cream for men who are obsessed with cycling. They have
all the gear and want to look like the professionals – even down to
shaving their legs. They spend a lot
of time in the saddle, but even more time at the café.
Hold the front page: brochure
The brief
The British Film Institute (BFI) requires a foldout brochure for its Genre Film Festival Season. The
BFI’s festivals are all about visual inspiration, so the design must
mirror the genre’s theme, but not
a particular movie.
The solution
The movies showing in the Newsroom Film Festival genre are either made – or set – between the late 1960s and early 1990s, so the brochure design aims to encapsulate the ‘glory days’ of both print and broadcast media.
All hail the cab: campaign
The brief
Choose an organisation, business, group or institution that might benefit from a fresh campaign to help increase awareness, change perception or promote an existing product/service in a new light.
The solution
13cabs are quick, convenient and trustworthy, and this campaign highlights the ‘real-world’ benefits
of taxis at any time or in any situation. Stuck in the rain? Arms full of groceries? No phone reception?
All hail the cab.
Off the charts: microsite
The brief
Polyphonic is a music streaming and community company that prides itself on its indie, underground,
far-out approach. It wants to present its annual summary in the form of a microsite, which reflects that tone.
The solution
The design aims to bring the grungy, edgy feel of printed rock-music posters and magazines to the digital space. This is achieved with eclectic type arrangements and gritty textures, which have been hand-created.
